About

Charlie Davies was Fashion Editor for The Sunday Telegraph Magazine from 1998 to 2004 (by-line Charlotte Apatu), styling weekly fashion stories as well as freelancing for commercial clients.

In 2004 she swapped her Manolos for flip-flops and moved to Phnom Penh. In the pursuit of meaningful creative work, she founded Precious Girl, a self-affirming magazine for Cambodia’s garment workers which gained the support of NGOs such as USAID and the International Labour Organisation. During her time there she gained understanding of the struggles faced by the makers behind popular European and American high street fashion labels.

In 2007 she moved to rural Burkina Faso, living among the Fulani. There she witnessed the ravages of the fast fashion industry: the saturation of Western second hand clothes in the local market and consequently the demise of local craft industries. She developed a love of indigenous craft and discovered talented artisans – spinners, weavers, bronzesmiths and leatherworkers – all struggling to make a living. She founded SAHEL, a fashion brand that incorporates the craft of traditional reinsmakers into contemporary fashion accessories. 

In 2014 she returned with her husband and two children to London, where she continues to develop the SAHEL brand and promote sustainable fashion through styling, speaking and teaching whenever possible.

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About Charlie

“I have worked with Charlie over a number of years. She is a fantastic stylist and always understands the needs of a shoot. She is always capable of making a shoot look effortless, stylish,and functional. She is extremely hard working and professional, a huge asset to any team.”

Tim Bret Day, Photographer

 

CLIENTS INCLUDE :

Sunday Telegraph Magazine
Agent Provocateur
House of Fraser
Po-Zu

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Her professionalism and attention to detail was exemplary. She is easy to work with and her concern and consideration for her craft and the province of the garments she works with was second to none.” Khandiz, Novel Creatives Founder

 

Charlie Davies was Fashion Editor for The Sunday Telegraph Magazine from 1998 to 2004 (by-line Charlotte Apatu), styling weekly fashion stories as well as freelancing for commercial clients.

In 2004 she moved to Cambodia where she founded Precious Girl, an affirming magazine for Phnom Penh’s garment workers which gained the support of NGOs such as USAID and the ILO. During her time there she gained understanding of the struggles faced by the makers behind popular European and American high street fashion labels.

In 2007 she moved to the desert of Burkina Faso where she explored traditional crafts and founded SAHEL, a fashion brand that incorporates the craft of traditional reinsmakers into contemporary fashion accessories. 

In 2014 she returned with her husband and two children to London, where she continues to develop the SAHEL brand and whenever possible promote sustainable fashion through styling.